'Michael Redhead Champagne, aka North End MC, describes himself as "a 24-year-old Cree guy." Hailing from Shamattawa, Michael was born and raised in the North End of Winnipeg.
By night, Michael organizes AYO! (Aboriginal Youth Opportunities) - a youth-led anti gang organization committed to breaking stereotypes and creating opportunities in the community.
MC is also active in the community serving on several boards and committees, including North End Community Renewal Corporation, Mount Carmel Clinic, United Way of Winnipeg's Aboriginal Relations Council, and
the 595 Prevention Teem Peer Secretariat.'